Building Brands With Purpose
We are a small team of experts specializing in branding, creative, design, marketing, and strategy.
Our mission is to empower brands through high-level creative, intentional storytelling, and strategic marketing. We believe in transparency, thoughtful strategy, and long-term growth. By combining clear communication, meaningful storytelling, and proven marketing practices, we help brands build lasting connections with their audiences.
30+ YRS
Collective
Expertise
250+
Successful Campaigns
8,000
Hours Per Year Fueled By Caffeine and Optimism
Our Services
Our company was built on a shared passion for making things that matter. We bring strategy, design, and creativity together to build brands and create work that moves people, sparks connection, and makes us proud to put it into the world.
Brand Strategy
Great brands are built on more than good design. We combine audience insights, competitive research, and creative thinking to define what makes a brand different, relevant, and worth remembering.
Brand Identity & Voice
Content Strategy & Planning
Campaign Strategy
Brand Governance & Guidelines
Content Asset Testing
Marketplace & Competitive Research
Brand Positioning & Differentiation
Content Audits & Ecosystem Mapping
Video
The best stories don't just capture attention. They make people feel something. From concept and creative direction to production and post, we create video that connects audiences to brands in meaningful ways.
Creative Direction
Video Strategy & Concept Development
Brand Films & Promotional Videos
Commercials & Campaign Content
Interviews & Testimonials
Social-First & Short-Form Video
Documentary & Editorial Storytelling
Video Editing & Post-Production
Production Management
Copy + Content
The right words make brands feel human. Our network of writers brings clarity, character, and purpose to every format, from B2B thought leadership and long-form content to consumer campaigns and everyday brand communications.
Brand Voice & Messaging
Campaign Concepts & Copywriting
Editorial & Long-Form Content
Thought Leadership & Whitepapers
Product Descriptions & E-Commerce Copy
Email Marketing & Newsletters
Scripts & Narrative Development
Website & Landing Page Copy
Social Media Copy
Design
360 Marketing Campaign Design
UX/UI Design
E-Commerce Experiences
Mobile-First Design
Landing Pages & Conversion Optimization
Design Systems & Component Libraries
Brand and Technical Guidelines
ADA Compliance
We create intuitive digital experiences that bring brands to life. From UX/UI to audience testing, we pair decades of collective experience with thoughtful design that puts people first.
Audio
Sound has the power to shape how people experience a brand. We bring together creative strategy, professional production, and thoughtful distribution to make every listen count.
Podcast Strategy & Development
Podcast Production
Audio Branding & Sonic Identity
Voiceover Casting & Recording
Scriptwriting & Show Development
Audio Editing & Mixing
Branded Audio Content
Music Licensing
Print Design
Print Collateral & Marketing Materials
Brochures, Catalogs & Lookbooks
Packaging & Labels
Editorial & Publication Design
Posters, Signage & Large-Format Graphics
Direct Mail
Business Stationery & Sales Materials
Apparel
Keyart
Tangible touchpoints still make a lasting impression. We deliver thoughtful print design and production-ready files for projects of every scale, backed by a trusted national network of print partners to help balance quality, timelines, and budget.
Happy Brands
Why Choose Us
Strategy-led creative that builds distinctive, meaningful brands
Thoughtful design and compelling content that connect brands with people
Experienced creative talent, tailored solutions, and exceptional work without unnecessary layers
"They are incredibly organized, communicative, and thoughtful in their approach. I especially appreciated their ability to explain the design process to non-designers like myself. They helped our team refine our design request process, reducing errors and delays. Their collaborative approach also set them apart from other design teams.
By involving our team early, they ensured the creative work aligned with our vision from the start, resulting in a smoother workflow and stronger creative outcomes."
Global Events Manager
WarnerMedia
What Our Clients Say
"This team helped me produce a suite of presentation decks for our CEO to present to Allied senior leadership. It's always a pleasure to see masters of their craft at work.
Jordan, LeBron, and Kobe on the basketball court have nothing on this team when it comes to creative! They took my rudimentary ideas and turned them into a polished, professional deliverable that Ontic can be proud of. Phenomenal!"
Vice President of Business Development
Ontic
"The Brand Standard has built two websites for me and provided invaluable guidance on social media. They have an incredible technical expertise, creativity, and ability to stay ahead of the latest digital trends make while consistently delivering quality work on time.
Beyond their creative skills, they are a dream to work with, communicating clearly, responding promptly, and taking the time to understand exactly what you need."
APLD Chair
Founder, Dirt Diva Designs