The Brand Standard (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, or otherwise interact with us through our online services.

By using our website, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for specific data practices, we will seek that consent separately.
 

1. Information We Collect

We may collect the following categories of information, depending on how you interact with our website.

Information You Provide

When you contact us, submit an inquiry, request information about our services, or otherwise communicate with us, we may collect information such as:

• Name

• Email address

• Phone number, if provided

• Company or organization name

• Job title or professional role, if provided

• Project details, budget information, timelines, and other information you choose to share

• Any other information included in your communications
   

Please avoid submitting sensitive personal information through general website forms or email unless it is necessary and we have agreed to receive it.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through our hosting provider, analytics tools, cookies, or similar technologies. Depending on the tools in use, this may include:

• IP address and approximate geographic location

• Browser type, device type, and operating system

• Pages viewed, links clicked, and time spent on the website

• Referring websites and general browsing activity

• Date, time, and frequency of visits

• Website performance, diagnostic, and security information

Information From Third Parties

We may receive information from third-party services that support our website, business operations, analytics, or communications, subject to their privacy practices and applicable law.

2. How We Use Your Information

We may use personal information for the following purposes:

• Responding to Inquiries: To answer questions, discuss potential projects, and communicate with prospective or existing clients.

• Providing Services: To evaluate project requests, coordinate client work, and manage business relationships.

• Operating Our Website: To maintain website functionality, improve user experience, and troubleshoot technical issues.

• Understanding Website Activity: To analyze traffic, identify trends, and understand how visitors interact with our content.

• Communicating With You: To send relevant updates or business communications when appropriate and permitted by law.

• Protecting Our Business: To detect fraud, prevent misuse, maintain website security, and protect our legal rights.

• Meeting Legal Obligations: To comply with applicable laws, regulations, and lawful requests.

We do not use personal information for purposes materially different from those described here without providing additional notice or obtaining consent when required.

 

3. Cookies and Similar Technologies

Our website and its service providers may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor activity, measure performance, and, if enabled, support marketing or advertising.

Cookies are small data files stored on your device. Some are necessary for the website to function, while others may be used for analytics or personalization.

You may be able to manage cookies through your browser settings and, where provided, our website's cookie preferences tool. Disabling certain cookies may affect website functionality.
 

Where required by law, we will provide appropriate notice and obtain consent before using nonessential cookies or similar technologies.

4. How We Share Information

We do not sell personal information in exchange for money. We may share personal information in the following circumstances, subject to applicable law:

• Service Providers: With vendors that help us operate our website, host content, manage communications, process inquiries, or analyze website performance.

• Business Partners: When necessary to deliver a project or service you have requested, or with your direction or consent.

• Legal Requirements: When disclosure is required by law, legal process, or a valid governmental request.

• Protection of Rights: When reasonably necessary to protect the rights, safety, property, or security of The Brand Standard, our clients, visitors, or others.

• Business Transactions: In connection with a merger, acquisition, restructuring, financing, or sale of some or all of our business, subject to applicable legal requirements.

• With Your Consent: When you direct us to share information or otherwise authorize disclosure.

Depending on the technologies we use, certain advertising or analytics activities may qualify as “sharing,” “targeted advertising,” or similar regulated data processing under applicable privacy laws, even when no money changes hands. Where required, we will provide applicable choices and opt-out mechanisms.

5. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, embedded media, or other services. These services may collect information directly from you or your device under their own privacy policies.

We do not control the privacy practices of third parties and encourage you to review their policies before providing information or interacting with their services.

 

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, maintaining business records, managing client relationships, resolving disputes, and meeting legal obligations.

Retention periods vary depending on the nature of the information, why it was collected, and applicable legal requirements. When information is no longer reasonably necessary, we will delete it, de-identify it, or otherwise handle it in accordance with applicable law.

 

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.
 

8. Your Privacy Rights and Choices

Depending on where you live and whether applicable legal requirements are met, you may have certain rights regarding your personal information. These may include the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of personal information, subject to legal exceptions.

• Obtain a portable copy of certain personal information.

• Opt out of certain targeted advertising, sale, or sharing of personal information, where applicable.

• Withdraw consent where processing is based on consent.

• Appeal certain decisions concerning a privacy rights request, where applicable.

• Avoid unlawful discrimination for exercising applicable privacy rights.

To submit a privacy request, contact us using the information in the Contact Us section below. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law. You may also manage cookies through your browser settings and use any opt-out tools made available on our website.

9. California and Other U.S. State Privacy Rights

Certain U.S. state privacy laws provide residents with additional rights concerning their personal information, subject to eligibility requirements and exceptions.

These rights may include access, correction, deletion, data portability, and opting out of certain forms of targeted advertising or regulated data sharing. Some states also provide rights relating to sensitive personal information, consent, or appeals.

The availability of these rights depends on applicable law and our data practices. We will not discriminate against you for exercising privacy rights afforded to you by law.

If you are a resident of a state with applicable privacy protections and would like to exercise a right, please contact us using the details below. If we engage in activities that legally require a dedicated opt-out mechanism, we will provide the applicable mechanism as required.

10. Children's Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through our website.

If you believe a child has provided personal information to us, please contact us so we can review the matter and take appropriate action. Where applicable law imposes additional requirements for children's personal information, we will comply with those requirements.

11. International Visitors

The Brand Standard operates from the United States. If you access our website from outside the United States, your information may be processed in the United States or other locations where we or our service providers operate.

Privacy and data protection laws may differ between jurisdictions. Where required, we will apply appropriate safeguards and comply with applicable requirements for international data transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website technologies, data practices, or legal obligations.

Any updated version will be posted on this page with a revised effective date. We encourage you to review this page periodically to stay informed about our privacy practices.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

The Brand Standard
Email: Please use our contact form on the home page.
Website: www.thebrandstandard.co